Search Engine Optimization & Search Engine Marketing Techniques in 2009
January 2, 2009 by Peak Rankings
Filed under Home Page
What is SEO or Search Engine Optimization?
Search Engine Optimization is a technique thru which SEO experts try to implement various tricks to achieve top rankings over search engines. Search engine optimization includes on-page optimization it includes:
On-Page SEO
• Description Optimizing description meta-tags.
• Title Optimizing Title.
• Keywords Optimizing keyword Meta tags & increasing keyword density in content.
• Image Optimizing image ALT tags.
• Internal Linking Increasing internal linking of main pages.
What is SEM or Search Engine Marketing?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
In order to support on-page optimization, search engine marketing or off page promotions is also needed. It includes following:
• Search Engine Submission
In this website is submitted into Search Engines, normally Google one of the main search engine automatically crawls or index website but it would be best to do manual submission also in order to speed up the process.
• Directory Submissions
In this website URL submission is done in appropriate categories of various web directories available over web. Some SEO experts believe that it’s of no use but many along with me directory submission increases number of incoming links which is always good as far as SEO concerns about.
• Social Network Promotions
Social Bookmarking is one of the main trends in SEO industry. In this your website is bookmarked once by SEO you hire and then later on users automatically start bookmarking your website if they found your website good for their interest.
• Article Marketing
In this a 500 to 750 words keyword rich article is submitted into articles directory along with 2-3 links in resource box. Article submission also increases number of incoming links and also it increase number of targeted users.
