Alterra CEO Out: What Does This Mean for the Ikon Pass?
The CEO of Alterra Mountain Company, Jared Smith, is leaving his position. Why now, and what could this mean for the future of the company?
Epic vs. Ikon vs. Mountain Collective vs. Indy 2026-27: Biggest Shakeup In Years?
Now that both Vail and Alterra are announcing their updated pass products for the 2026-2027 season, it appears we’re seeing the biggest shifts in how these passes are structured since the megapass era began.
Why Family-Owned Skiing Disappeared In North America
To many loyal skiers and riders, the problem with the ski indstury seems obvious: massive corporations like Vail Resorts and Alterra came in and forced family and local ownership to sell out. But is family-owned skiing and riding really on its last legs?
A Major Epic and Ikon Pass Fraud Scandal Has Been Exposed. What Does It Mean?
A team of conspirators selling fraudulent ski passes has been uncovered - and what started quietly in late 2020 grew over the next four ski seasons into what prosecutors describe as a “multi-year, multimillion-dollar scheme.”
How to Predict Ski Resort Crowds
Crowding is a serious factor in planning a ski trip, whether it’s local or destination grade. But if you understand the components that go into it, you can plan around the worst circumstances that could theoretically upend your day.
The Ambitious Plan to Merge Utah’s Major Ski Resorts—And How It Shaped Today’s Mountains
Within the not-so-distant past, plans circulated to combine nearly every major ski resort in Utah across one gigantic footprint. And even today, this plan is much closer to achieving its goals than one might expect.
Why Europe’s Top Ski Resorts Are Cheaper Than America’s Mediocre Ones
When you compare destination resorts, how does Europe consistently offer way fancier lifts and bigger footprints than the U.S.—and still charge a lot less per day?
Ikon Pass Goes Off Sale December 11th. Should You Buy One?
If you plan on visiting certain resorts on the Ikon Pass, now is your last time to secure access at a remotely reasonable rate.
Ikon Pass Increasing Friends & Family Discounts to 50% for a Limited Time
This move appears to be a direct response to Epic’s recently announced 50% off Epic Friend Tickets.
Ikon Pass Reservations Are Live As of August 4. Should You Commit Now?
We’ve compiled all you need to know about Ikon’s reservation system—and whether you should rush to figure out your itinerary if you haven’t already.